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ASMP New Orleans hosts fine art photo seminar Sept. 22

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Thomas Werner, director of photography at New York’s Parsons The New School of Design, as well as a gallery owner and a commercial and fine art photographer, will lead a seminar on “The Business of Fine Art Photography” in New Orleans on Saturday, Sept. 22.

Werner’s seminar is being hosted by the New Orleans/Gulf South chapter of the American Society of Media Photographers (ASMP). It is to be held from 1 to 3:30 p.m. at The Ice House, located at 2803 St. Philip Street in the Crescent City’s Faubourg St. John area.

The seminar leader is the owner of Manhattan’s Thomas Werner Gallery. In addition to his work at Parsons and his gallery, he works as a commercial and fine art photographer with clients including Bank of America, the Courvoisier cognac brand, and 20th Century Fox.

Werner has been highly active within the ASMP over the years. He was the co-founder of it national Fine Art Specialty Group, for instance, and is the former President of the ASMP Foundation. He currently serves as the organization’s national director for portfolio reviews.

While in New Orleans, Werner will share his experiences in marketing fine art photography, taking in everything from finding a market for work and creating marketing materials and websites to building relationships with galleries and what to expect after an invitation to exhibit work. Just as importantly, he will help those attending identify realistic goals for success in the fine art photo world.

Also on Saturday, Werner will conduct eight personal portfolio reviews at the seminar, reviews tailored with the marketing of one’s work in mind. Those wishing to have their work reviewed should sign up for one of the eight available slots as soon as possible.

Admission for the seminar is $20 for ASMP members and free to the organization’s leaders and student members. Otherwise, admission is $30 for non-members and $15 for non-member students.

You may register at the ASMP website, as well as by calling (215) 451-2767 between 8 a.m. and 4 p.m. CDST.

Image: Photographer and Parsans photo director Thomas Werner.