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Marketing Workshop for Photographers

Ever since the Vision/Re-vision opening last December we’ve been talking with juror Jean Caslin, former director of Houston Center for Photography, about coming back to New Orleans with her arts consulting partner Diane Gregory to present their Marketing Workshop for Photographers to our members. We are excited to announce that they will be coming here on Saturday, June 9th to present their much anticipated workshop.

This workshop, “Marketing Tools for Visual Artists,” will cover a wide variety of topics to assist photographers in developing/refining the skills needed to thrive in today’s competitive environment. Topics will include setting personal goals; creating an identity packet; writing biographical and artist statements; developing relationships with collectors, dealers and galleries; fundraising through individual artist’s grants, personal solicitations and special events; establishing record-keeping procedures and budgets; creating websites, e-newsletters and promotional brochures and finding alternative exhibition venues. Samples will be shown and resource packets including bibliographies will be distributed. This is an informative and interactive program and is proven to benefit photographers at any level of development. There will be a lunch break that can be used for informal discussions.

The workshop will be led by Jean Caslin and Diane Griffin Gregory, of Caslin Gregory & Associates, Consultants to the Arts and Culture. The team has many years of experience in arts administration and the promotion of visual artists. Their clients include visual and performing artists. Caslin and Gregory are experienced independent curators of exhibitions, particularly during FotoFest, the biennial international festival of photography in Houston. They also work with non-profit organizations on strategic planning and organizational development.

Marketing Workshop for Photographers with Jean Caslin & Diane Gregory
@ Josephine Sacabo’s Studio
841 Franklin Ave (at the corner of Burgundy)
Saturday, June 9
10am- 4pm

The workshop fee will be $75 for Photo Alliance members, $90 for non-members.

Registration will be limited to 40 people maximum.

It will be 5 information filled hours (with a one hour break for lunch in the middle) including power point presentation and samples of effective promotional materials.

Each participant will get to keep a packet of written materials that covers everything learned in the workshop.

This is an excellent opportunity to learn how to present and promote your own work in order to leave a lasting impression from a team that has seen thousands of portfolios over the years. I participated in a similar workshop in Portland in 2003 which was a real catalyst for my career and worth every penny I invested in it.

So far 33 people have expressed interest, leaving room for just 7 more. Please let me know ASAP if you’re interested in participating, and I’ll add your name to the list. To sign up please email Jen at:

Regarding payment:

The more registration fees we can get in advance, the better. If you can mail me a check, made out to New Orleans Photo Alliance, with “marketing workshop” in the memo line, it would be much appreciated. The fee is $75 for members, $90 for non-members. (Anyone who would like to join the Photo Alliance at this time may – just download a membership form from the blog and include a second check for $35) Please mail to:

Jennifer Shaw
601 Constantinople St.
New Orleans, LA 70115

If you’d prefer you can also bring a check to the next Photo Alliance meeting on Thursday, June 7. And lastly, we will be accepting payment at the door the day of, but if you wait till then please come early so we can start the workshop promptly at 10am.