The New Orleans Photo Alliance, in collaboration with the American Society of Media Photographers (ASMP), is pleased to present Mary Virginia Swanson’s FINDING YOUR AUDIENCE: A GUIDE TO MARKETING YOUR CREATIVE PHOTOGRAPHY at the Contemporary Arts Center (CAC) on May 6, 2008, 7:00-9:00 p.m. This lecture will provide artists with a roadmap to getting their work in front of those with whom they most wish to share it. Doing one’s homework towards the contemporary art market, engaging in a dialogue with peers as well as one’s industry, and getting your work out are at the core of this presentation. The value of entering juried competitions and maximizing one’s investment in attending art fairs and portfolio review events will be discussed as well as effective promotional materials to keep in touch with those on your mailing list. Lastly, the benefits of a multimedia presence today will be discussed, within a broader discussion about new markets for photographers.
Ms. Swanson is widely respected for her practical and inspirational presentations. Ms. Swanson has made it her goal to help guide photographers towards the strengths in their work and to identify appreciative audiences for their prints, exhibitions, editorial and licensing placement. She has a diverse professional background having coordinated educational, publication, and exhibition programs for a wide range of institutions and businesses in the photographic field.
Ms. Swanson is considered an expert in the area of marketing and licensing fine art. It was during her tenure heading special projects at Magnum Photos that she recognized the opportunities for artists to develop secondary markets for their work and in 1991 she founded SWANSTOCK, an innovative agency that managed licensing rights for fine art photographers. She currently works with photographers as a marketing consultant and is a much sought-after portfolio reviewer at events such as Review Santa Fe and Foto Fest, among many others. Ms. Swanson maintains a popular blog about marketing photographs at: Marketing Photos WordPress.
“In the last ten years, no single person in America has done more to support the cause of aspiring fine art photographers than Mary Virginia. She has played a pivotal role in their lives and careers. This is a great opportunity for us to learn from this caring and knowledgeable woman” said George Long, Vice-President of ASMP New Orleans/Gulf South.
Cost of attendance for “Finding Your Audience: A Guide to Marketing Your Creative Photography” is $20 for New Orleans Photo Alliance, ASMP, and CAC members and $25 for the general public. A special rate of $45 is being offered to those wanting to attend and join the New Orleans Photo Alliance. Fee is payable by check, money order, or PayPal sent to firstname.lastname@example.org. Your email’s subject line should read: “MVS Lecture”. Mail checks or money orders no later than April 30th to New Orleans Photo Alliance, 1111 St. Mary Street, New Orleans, LA 70130. Tickets will also be available at the door. All attendees will receive a coupon worth $15 towards the purchase of her most recent publication The Business of Photography: Principles and Practices.
The New Orleans Photo Alliance is a not-for-profit group of photographers whose mission is to encourage the understanding and appreciation of photography through exhibitions, opportunities and educational programs. Since its inception, the Photo Alliance has sponsored multiple photographic shows and workshops in various locations, including Tarragona, Spain and has coordinated PhotoNOLA: A Month of Photography in New Orleans. PhotoNOLA’s purpose is to showcase and celebrate the photographic arts and to promote cultural tourism through a month-long series of exhibitions and events that take place in December.